Author page: admin@ruschamshanghai.org

Matchmaking Beyond the Handshake: Why “Who You Know” Defines Success in the Chinese Market

If you are a Russian entrepreneur or business executive looking to enter the Chinese market, you have likely spent months perfecting your product, analyzing your pricing, and studying the logistics. But there is one element of the equation that many foreign businesses underestimate until it is too late: The Art of the Introduction.

Continue reading

Cross-Border Success – Recap of the Russian-Chinese Businesswomen Conference

The “Russian-Chinese Professional Women’s Experience Sharing Session,” hosted by the Russian-Chinese Chamber of Commerce and Business Shanghai (RUSCHAM), successfully concluded in Jing’an, Shanghai. The event focused on practical case studies and cross-border collaboration opportunities, providing attendees with first-hand insights into Russia’s cosmetics market entry strategies and unlocking premium resources from OPORA RUSSII. Distinguished guests and lively interactions made the conference a dynamic platform for fostering cooperation and networking among Russian and Chinese businesswomen.

Continue reading

Chinese Brands Going Global: Marketing Insights on Strategies, Challenges, and Future Opportunities

Against the backdrop of a reshaping global economic landscape, Chinese brands are accelerating their transition from “local dominance” to “global expansion.” By examining real-world case studies across multiple industries, we will conduct an in-depth analysis of the marketing logic and practical pathways for Chinese brands going global, focusing on three key dimensions: market trends, core strategies, and challenge mitigation.

Continue reading