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The “Russian-Chinese Professional Women’s Experience Sharing Session,” hosted by the Russian-Chinese Chamber of Commerce and Business Shanghai (RUSCHAM), successfully concluded in Jing’an, Shanghai. The event focused on practical case studies and cross-border collaboration opportunities, providing attendees with first-hand insights into Russia’s cosmetics market entry strategies and unlocking premium resources from OPORA RUSSII. Distinguished guests and lively interactions made the conference a dynamic platform for fostering cooperation and networking among Russian and Chinese businesswomen.

Against the backdrop of a reshaping global economic landscape, Chinese brands are accelerating their transition from “local dominance” to “global expansion.” By examining real-world case studies across multiple industries, we will conduct an in-depth analysis of the marketing logic and practical pathways for Chinese brands going global, focusing on three key dimensions: market trends, core strategies, and challenge mitigation.

The first “Russian-Chinese Business Exchange” event, hosted by the Russian-Chinese Chamber of Commerce and Business Shanghai,…